Embracing colonialism

Post-colonialism is a term which defines the social impact of colonization, seldom has it been taken to imply political dynamics of the phenomenon. However, there are instances which show that in the period after colonization, the impact of the rulers was accepted. For instance in India and also in Pakistan, we can see how traces left by the British have been embraced than being rejected and scoffed. This advertisement by Coca Cola can be taken as a depiction of how products of the West have been taken to be their own by Indians.

Indian Ads (2)

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