According to me this campaign is a great way to receive charity. Not only will people graciously donate, but will also feel good about themselves. Campaigns like these don’t sell their issue using guilt or other negative emotions. The aim of media organizations should be to spread peace and positivity instead of manipulating the human brain that has already been corrupted by the laws of society.
Another example of reaching out to people and bringing forth the situation of those in need are songs like “We are the world” by USA for Africa and “Heal the World” by Micheal Jackson.