Sexual objectification of women in the media

This ad is another example of how the concept of rape is being promoted through various ads. This advertisement in particular gives off a message “Get the woman drunk and then have her”.

Here, the men are in the position of power as they sit behind their desks in their suits and watch the woman lose control. The woman is just an object and nothing else. She has no power and even her consent does not matter. All that is relevant to the men is the Vodka and her body.

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