Orientalism in Advertisement – similar to Danish presentation, Mismatched BAYO Ad!

What’s your mix?

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Reference: http://www.karlasingson.com/2012/06/08/in-defense-of-the-controversial-whats-your-mix-bayo-ad/

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Filipino clothing line BAYO has launched a new young campaign featuring Filipino models with foreign blood, with Kapatid actress Jasmin Curtis-Smith in the forefront. 1339072521-BayoAdControversy

“The message that came across, even to me, was that having mixed races increase your chances of being a model or having “mixed blood” that makes you more beautiful. They said it themselves: “Call it biased, but the mixing and matching of different nationalities with Filipino blood is almost a sure formula for someone beautiful and world class.” Somehow the message sounded that having Filipino blood isn’t enough, that you have to “mix and match” it with another race in order to present them with a prestigious brand.” bayoad-jpg_225853
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Reference: https://svcoronado.wordpress.com/page/3/ https://thepinoytvcritic.wordpress.com/2012/06/07/bayos-whats-your-mix-campaign-earns-criticisms/ http://www.spot.ph/blog/51266/bayo-says-sorry-for-controversial-whats-your-mix-ad-campaign

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